Archive for May, 2008

May 30 2008

Mail Design Tips…

Wouldn't it be wonderful if there was a single location where you could get help with the complexities of mailing, making sure your piece runs through the automated Postal equipment, get advice on automating your mail and learn how to work with the USPS to save money?

Well there is! Here at Colortech we will design your direct mail and alleviate the hassle of not knowing the rules and regulations of the Post Office. We are here to help you and by doing so, we can potentially save you money!

Below are some direct mail suggestions:

  • Your mail piece is from ONE person to ONE person. Never write to a crowd; always imagine one person.
  • Creative sells as long as you keep your audience in mind.
  • Color produces better response rates than black and white.
  • "Fake" handwriting on the letter margins attracts readers.
  • "Personal" letters consistently outperform most others.
  • Make sure your mail list is up-to-date. If not, have us run it through the NCOALink database to check for updated addresses.
  • Make sure there are no duplicate names in your mail list. If you are not sure, have us run a duplicate check on your list.

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May 23 2008

Colortech will be closed…

Published by Alicia Weiler under Colortech Inc.

On Monday, May 26, 2008, Colortech will be closed due to the Memorial Day Holiday.  We will reopen on Tuesday May 27th.

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May 22 2008

Parties & Events Web Site is open for business…

Birthday PlacematColortech's Parties & Events web site is now up and running and ready to take your order!  It is a sister site to Weddings by Colortech.  All of the same great products and services will be provided, but instead of weddings, this site is for all other events.  

Some event and party ideas are:

Birthdays • Anniversaries • Corporate Events • Bar/Bat Mitzvahs • Showers

Sporting Events • Fundraisers • Reunions • Graduations • Holidays

Quinceaneras• Picnic/BBQ's • Pool Parties • Casino Parties • College Events

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May 21 2008

Wedding Placemats…

Wedding PlacematsLooking for something unique to add to your reception? Our personalized placemats would be an eye catching addition to the reception table and a wonderful conversation starter. We offer many different designs to accommodate your taste. Choose your own background and upload up to nine different pictures. This allows you to put in pictures of you and your soon to be spouse, the wedding party, family and friends, and of course...pictures from yesteryears. These placemats are disposable measuring 12 x 15" with a 1/2" white border.

Click here to take a closer look at our personalized placemats.

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May 20 2008

Mailing Services…

Colortech can print, finish, and mail your product under one roof! We will work with you to determine a mailing solution best suited to meet your needs.

In addition to the actual mailing, we also provide mail piece design, mailing-list generation and preparation services.  These services include generation of a mailing list based on customer criteria, CASS Certification, and National Change of Address (NCOALink) to ensure the most up-to-date addresses available are used at the time of mailing. 

These services provide our customers current addresses even for the people who have recently moved. They also help prevent re-mailings by correcting the addresses before the initial mailing.  Reducing the number of undeliverable mail pieces lowers costs and allows for a more timely and efficient mailing process.

Our mailing service is a great marketing tool. These mailings generate sales and orders, drive traffic to your store or web site, promote interest in a new service or product, and can build or increase brand recognition. Accurate and up-to-date mail lists also allow for minimum printing and postage costs.

Please note that postage is a separate payment and is not included in our estimates. Postage is determined once we have a mailing list and it has been processed to determine the number of deliverable addresses.

We will be posting information regarding mailings from time to time on our blog to help you and keep you informed.  Below is some information to get started.

  First Class  

(Single Piece)

First Class  

Presorted

Standard/  

Non-Profit

Postage
$$$
$$
$
Delivery
1-3 days
1-3 days
7-10 days
Quantity
>250 pieces
>500 pieces

>200 pieces or

50 lbs.

Mail Piece Design
Few restrictions
Some restrictions  

-Clear space for address

Some restrictions  

-Clear space for address

Check back periodically for additional information.

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