Archive for May 30th, 2008

May 30 2008

Mail Design Tips…

Wouldn't it be wonderful if there was a single location where you could get help with the complexities of mailing, making sure your piece runs through the automated Postal equipment, get advice on automating your mail and learn how to work with the USPS to save money?

Well there is! Here at Colortech we will design your direct mail and alleviate the hassle of not knowing the rules and regulations of the Post Office. We are here to help you and by doing so, we can potentially save you money!

Below are some direct mail suggestions:

  • Your mail piece is from ONE person to ONE person. Never write to a crowd; always imagine one person.
  • Creative sells as long as you keep your audience in mind.
  • Color produces better response rates than black and white.
  • "Fake" handwriting on the letter margins attracts readers.
  • "Personal" letters consistently outperform most others.
  • Make sure your mail list is up-to-date. If not, have us run it through the NCOALink database to check for updated addresses.
  • Make sure there are no duplicate names in your mail list. If you are not sure, have us run a duplicate check on your list.

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